Family Christian StoresGrand Rapids | November 2015 - March 2017
Lead front-end developer for the website. Executed and monitored standards and website guidelines for user interfaces, page design and graphics development. Developed UX/UI wireframes with Adobe XD, Balsamiq and inMotion to ensure quality control and user satisfaction before development phase. Optimized pages for page speed using Google Page Speed, GTMetrix, WebPageSpeed & Dare Boost. Fixed front-end bugs (HTML, CSS, testing (A/B Split Testing). Tested front-end code in multiple browsers and sizes to ensure cross-browser and size compatibility. Assisted in the monitoring and reporting on website traffic and performance. Analyzed traffic and user behavior via heatmaps, user clicks, user attention and made necessary changes for a better user experience. Spearheaded efforts to standardize web styles and front-end development, including incorporation of front-end frameworks and promoting responsive web design and “mobile-first” environment.