Today we’re sharing our top 5 tips for writing great copy. Creating effective copy will benefit your customers and assist you in successfully turning more leads into sales. It will help readers better understand what you offer and what they need to do to take you up on it.
Let’s dive in!
What is copywriting?
Copywriting is a marketing tool that motivates readers to take action toward your product or service. This could mean making a purchase, donating, scheduling a meeting, or downloading a free sample. Copywriting is found in all different types of marketing. It can be printed or online material. It can even be a video script. Copywriting is used in email campaigns, Instagram ads, newsletters, Facebook posts, and more. Though it’s vital to almost every field, you may not even be aware that you’re producing copy for your business.
We want to help you create copy that grabs the attention of your customers and clearly explains what you can do for them. Here are some of our top tips for writing great copy that allows you to communicate with your customers more effectively.
5 tips for writing great copy
1. Get your reader’s attention
We live in a world in which information is constantly being thrown at us. We can’t take in everything. Your copy needs to get your reader’s attention and let them know that it’s worth the time. To do this, start with a compelling headline. Next, quickly offer your reader something of value and let them know how you can help them.
2. Keep it simple
Copywriting is a whole different ballgame than say, writing a novel. In copywriting, simplicity is the name of the game. Here are a few ways that you can keep your copy clean and simple:
- Use short sentences.
- Commas are generally not your friend. Avoid using too many.
- Keep away from complex words (or at least keep them to a minimum).
- When you’re finished, go back and delete something. Take out the fluff.
3. Think about the person to whom you’re writing
Remember, you’re writing to real people here. Think about how they might be processing the information you’re offering. Writing with a real person in mind will help prevent your copy from coming off as arrogant or stuffy.
4. Speak directly – no pet phrases
Whatever you’re going to say, say it boldly. If you’re asking for a sale, stand up and ask. If you’re giving a piece of advice, say it clearly. Pet phrases or cliches tend to clutter your copy. Don’t be shy. Say what you mean without blushing or hiding under a pile of unnecessary words.
5. Read your copy out loud
Go back and read your copy out loud. You might be surprised that certain parts sound a lot more confusing, complicated, or just weirder than you expected. Reading out loud will work your brain in a different way and help you catch mistakes that you otherwise might not see (or in this case, hear!).
Clear communication is the key to success
Good copy doesn’t distract from your product or service. Rather, it highlights how you can help your customer be the hero of his or her own story.
If your copy isn’t propelling your business forward, we can help. We offer complete rewrites or minor adjustments to your website. We also provide blogging assistance as well as copywriting for email campaigns and other marketing materials. Contact us today to schedule a meeting. We’re here to help you better advertise and market what you do best.