Does StoryBrand work?
We’ve been talking a lot about StoryBrand over here at Lifedge. We’re thrilled with the ways we’ve seen our customers’ businesses take off after using the StoryBrand marketing framework. We want to share that success with as many people as possible!
But what if you’ve tried the StoryBrand marketing framework before, and it hasn’t worked the way you hoped it would?
The good news is, we’re here to help you troubleshoot. In this article, we’ll run through the three most common problems people have when using the StoryBrand marketing framework, and how to fix them.
So, you’ve tried the StoryBrand marketing framework, but you’re not seeing the amazing results everyone talks about. What gives?
Well, there could be a few things keeping you from your goals. Here are the three main reasons why you aren’t seeing results:
- The hero is undefined
- The call to action isn’t clear enough
- You’re not including enough information
Below, we’ll go into detail about how to fix each one of these issues so you can experience StoryBrand success!
Problem 1: The hero is undefined
If you’ve implemented the StoryBrand framework, you know that the first step is to identify the hero of your company’s story. The hero isn’t you, of course, it’s your customer!
But, this step is actually harder than it seems. If the hero is too general or not specific enough, your customers won’t connect with the story. On the other hand, if the hero is too specific, you might narrow down your customer base too much.
In the marketing world, the hero of the story is often called the buyer persona. Often, businesses get the best results by creating multiple buyer personas: one for each product or service they offer.
To define the hero of the story, just ask a few questions about your customers. Are they mostly young or old? Men or women? Homeowners or renters?
Whatever questions you need to ask in order to narrow down your customer base and create a buyer persona for your brand, do it! You’ll be amazed how much better your marketing efforts will be when the hero of the story is well defined.
Are you having trouble defining the hero of your StoryBrand? Check out our article on buyer personas.
Problem 2: The call to action isn’t clear enough
Another part of the StoryBrand marketing framework that is important to get right is the call to action. Without a clear call to action, your customers won’t move forward with your company, no matter how good the rest of your marketing is.
What is the call to action? Basically, the call to action is the “buy now” button on your website that makes it easy for customers to say yes to your product or service. It should be a simple button that is prominently displayed. Whatever a customer needs to do in order to take the next step with your company, that’s what the call to action should be.
Many websites have a call to action that says something like, “Request a quote today” or “Sign up now.” These are effective calls to action because they provide a simple direction to the customer and save them from having to guess how to do business with you.
The last thing you want to do is create confusion for your customer or make it difficult for them to access your products or services.
If you’re still wondering, “Does StoryBrand work?” take another look at your call to action. Is it clear? Is it prominently displayed? Is it the best way for customers to get your products or services?
Make sure that your call to action is crystal clear and makes it easy for your customers to do business with you.
For more tips on how to clarify your call to action, take a look at this tutorial video!
Problem 3: You’re not including enough information
The StoryBrand marketing framework is all about removing unnecessary info on your website. This is because most businesses struggle with including way too much information, thereby overwhelming (or boring) the customer.
Too much information can also obscure the important stuff so badly that customers can’t even figure out what your company does.
However, some companies actually err on the side of not providing enough information after using StoryBrand. When the minimalist approach goes a little too far, you end up with a website that doesn’t contain information that the customer actually needs in order to make an informed decision about whether to use your product or services.
For example, your website should include clear descriptions of all your products and services. Also, if your business has a physical location, make sure to include any information a customer would need in order to visit, like the address and hours of operation.
Don’t shave off important details just to lower your word count! The entire goal of the StoryBrand marketing framework is to clarify your brand’s message, so you don’t want to lose clarifying and helpful information.
At the end of the day, your customer needs a clear understanding of what you offer and how to get it in order to feel confident and empowered to move forward with your company.
If you’re having trouble with StoryBrand, make sure your website and marketing materials include all the information your customers need to know about your company to take the next step.
So, does StoryBrand work?
We sure think so! You can solve a lot of common problems with StoryBrand just by adjusting certain parts of the framework.
We hope this article is helpful for you as you navigate StoryBrand, and that you don’t have to ask, “Does StoryBrand work?” anymore in your marketing journey.
If you’re still having trouble with StoryBrand, Lifedge can help! Helping companies succeed with StoryBrand is something we love to do. Book a meeting with us today to get started!