Millenials and Gen Z has changed the way businesses interact with their audience. Millenials & Gen Z users have taken over social media platforms, and sometimes it makes it difficult to market to them. It is important to understand regarding social media consumption, millennials spend an average of six to seven hours per week on social media, whereas 44 percent of Gen Z check their social media at least hourly.
Social media for Millenials and Gen Z is all about building a relationship with your “user,” is create value for them, so they can interact and promote your brand through their platform.
Kate Meyer from Nielsen/Norman Group summarizes her user research on how companies can appeal to social media natives.
What is your experience “selling/marketing” to Millenials or Gen Z audience?