Frequently Asked Questions (FAQs)

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Find answers to our most frequently asked questions here.

Terms to Know
Email campaigns

Automated Nurture Campaign – A nurture campaign is a way of allowing current and potential customers to stay connected with you. These weekly or monthly emails speak to your customer’s problem, give them a solution, and allow them to keep in touch with your brand. Both sales and nurture emails get your brand name in front of your customers’ eyes, and keep your business on their mind–whether they realize it or not.

Automated Sales Campaign – An automated sales campaign is a chain of emails that get serious about showing your customer how you can help them, and then boldly directing them toward a sale or objective. These emails are usually sent to potential customers who choose to share their email address with you, often by signing up for your lead generator.

More terms to know

Brandscript – A Brandscript is the foundation for an overall marketing strategy for your business. It’s a story that walks through your customer’s problem and describes how you–as their guide–help them find a solution and experience success.

Call to Action (CTA) – A CTA is a straightforward way of pointing your customer to the next step. Common CTAs include phrases such as, “Call Now”, “Schedule a Meeting”, or “Buy Now”. We recommend including a CTA on the top right corner of your homepage, as well in a number of other places throughout your site.

Kick-off Meeting (Brandscript meeting) – A Brandscript meeting kicks off the process for your digital marketing success! We’ll sit down with you for around 60-90 minutes to learn more about your business and ask you questions that will allow us to create a specific plan for you.

Lead generator – A lead-generator is a piece of information that you can give away in exchange for a potential client’s contact information—usually their email address. Lead generators can take on many forms. Your lead generators could include video series, live events, free samples, PDFs, etc. However, a PDF is a great place to start. PDFs are short, visual, helpful, and not too time-consuming to make. 

If you would like to get to know more about lead generators, their importance, and tips on how to create one, please read our blog post on Creating a Lead-Generating .PDF

Website FAQs

Will I be able to view the website during development?
During the development process, we will make the design a live subdomain that will allow you to review the website at several points during the process. At these times, you will be able to look over your new site and give feedback in order to ensure that you’ll be excited about the finished product. 

Will my new website be viewable on smartphones and tablets?
Absolutely! We create all of our designs to be mobile-friendly.

My current website is “down” or not accessible at times. Will this happen with the new site?
There is always a chance this can happen. Most of the time, it has to do with your hosting company. Your new website will be compliant with all web development standards. If any issues arise, we will be happy to look into them for you at an hourly rate.

Will I be able to update my new website?
Your website will be integrated with the WordPress CMS which will allow you to quickly and easily update most text, images, etc. with minimal training. However, many structural and design elements will require advanced knowledge of markup and coding to perform. As always, we’re happy to make future changes if you’d like and can discuss pricing if it arises.


How do website maintenance updates work?
When you have content on your website that you urgently need changed (i.e. within 12-24 hours), then we will suggest to train you so that you are able to add it right away and don’t have to wait on us. However, if it is something you can wait for up to 48 hours, you can send an email with the instructions, content, images, or whatever you want us to change for you. Please send change requests to: If what you’re asking for requires advanced skill or buying another plugin, we will consult with you before moving forward.

How does billing work on website maintenance updates?
When buying the yearly basic plan for maintenance, you have up to 30 minutes per month from us to make changes on the website. Anything required after the included 30 minutes per month will be discussed with you. If you wish to proceed, we will charge you at a rate of $100/hour for the changes. However, we will only charge you for the time we spend. In other words, if the changes only require 45 minutes of work, we will charge you for 45 minutes — not the whole hour. We will charge as we go, so that we can create the best accountability on both sides.

What about other content I want on my site in website maintenance?
We’ll create a draft of the post for you on the website and send you the link. After that, we will wait for your review and response before moving it from draft to publish.

Hosting FAQs

Are there ongoing costs for hosting?
Yes. Your website needs a host you can trust and feel confident in for your website to live on. Our ongoing cost for hosting can be paid yearly or monthly. Our hosting package comes with free SSL, free CDN, 10GB of disk space, 25K unique monthly visits, and 50GB of bandwidth.

What hosting company do you use?
We use Flywheel for web hosting.

Branding and Graphic Design FAQs

Can I keep my existing logo?
If you have an existing logo that you love, by all means, let’s keep it! If not, we can optimize your existing logo or create a new one depending on your needs.

Will you use our current company colors?
We certainly can. Unless you need an entire company rebrand, we’ll stick with the colors that customers already know you by. Usually, our process will provide a new brand color palette if you didn’t already have one. This is an easy-to-access collection of colors that you can use in your marketing.

We want to completely re-do our branding. Can you help us start from scratch?
Absolutely! Our visuals and graphic design team will be happy to work with you to create a logo, graphics, colors, fonts, photos and videos (if needed) that represent your brand well. Then, we’ll create consistent branding throughout your materials that gives your company a fresh, professional look.

Social Media Management FAQs

What does your social media package entail? We have multiple packages for social media management depending on your needs. These can include content creation for posts and stories (graphic, copy, etc.), campaign creation and management, ads, reviews management, strategic social media growth techniques, scheduling posts at optimal times, and monthly reporting and evaluation of what is and isn’t working. Contact us to discuss your social media needs, and we’ll find a plan that fits your business.

What platforms do you provide?The most popular platforms we manage are Facebook, Instagram, LinkedIn and Twitter. 

What do you need from us to keep up with social media? Do we need to provide content? Part of our social media packages include content creation, so you can sit back and relax! Don’t worry — we’ll chat with you to create a social media plan before we start. In most cases, we’ll need some basic information from your company, as well as images that you would like to have shared on social media. 

Constant communication between you and our team is what we will most need from you, since we would like your approval on everything we create for your brand. In addition, we will also create a monthly report that we will share with you, so we can be on the same page about how your social media channels are performing.


Studio FAQs

How far do you travel for photography and videography?
In most cases, we will travel all over the world if needed. The cost of travel and studio services will be displayed in your upfront quote. If it is a commercial job, you can also ship your products to us and we can take pictures of your products in our professional studio.

What kind of environment/setup do we need to have for photography or videography?
You don’t need anything special in order for us to do photography or videography at your location. Company videos are meant to represent your company, and using the space you work in is generally the best way to do that! For headshots or interviews, we’ll bring a setup that will ensure your photos and videos look crisp and professional. We’ll create an environment that will make you feel proud of the finished product.

We don’t have a physical location to set up for headshots. Can we come to you?
Absolutely. Our studio is located in Alger Heights, MI. 

We want a company video, but don’t have any specific material in mind. Can you help us with content and a script?
Definitely! We’ll start with a meeting with you to create a Brandscript (which is basically an overall messaging plan) for your company. After that, we’ll create a script for your company video that you will love! 

Email Marketing FAQs

What does email marketing include?
We offer different packages for email marketing. These range from editing and designing your current email content to creating emails from scratch, depending on how much work you want to do. See our “Terms to Know” to find out more about the two main types of email marketing — sales campaigns and nurture campaigns.

How often does an email get sent?
We recommend sending at least one email per week, but we have multiple email marketing packages from which you can choose.

How long will email marketing last?
We recommend starting with at least eight to twelve weeks of email marketing. This will provide constant communication with your customers and potential leads, and each email will cause them to remember your brand. Since you never know exactly when your potential customers will need you, you want to stay at the forefront of their minds. When they need your services, they’ll remember exactly who they need to call! Contact us about our email marketing packages.

How many email addresses do I need to have for email marketing?
In order to get the most value out of email marketing, it’s best to have collected at least 20 email addresses to start. We believe the number of email addresses is secondary. The primary focus should be the quality of content you’re sending to each email address.

How do I get client and potential client email addresses?
There are an endless number of ways to collect email addresses, but a lead generator is one of the best ways to start! See our “Terms to Know” to find out more about lead generators. 

What kind of content do I need to provide?
The type of content you’ll need to provide depends partially on the nature of your business. We’ll start by having a Brandscript meeting (see “Terms to Know”) to create an overall marketing plan.


What do SEO services include?
We use tools to optimize your website to rank higher organically. Our monthly packages include:

  • Creation and optimization of your Google MyBusiness Page
  • Posting weekly on Google MyBusiness
  • In-page SEO optimization: ALT Tags, keywords, etc.
  • Creation and optimization of important pages for Google
  • Connection with Google Analytics to track progress
  • Blogging and content creation for your website
  • Monthly report

How do I know if I need SEO services?
Here’s the easiest way to know whether you need SEO services: if you’re not on the first page of the search engine results, you probably need SEO. To help you out, we also offer a free SEO assessment of your website! Contact us today to sign up.

How can SEO services improve my business?
Our SEO clients have seen increases in organic traffic to their websites, phone calls, requests for directions, and overall leads and sales. If you’re looking for growth in your business, SEO is a must.



What do these SEM terms mean?

Campaign – An ad campaign on Google AdWords is made up of your ad groups, and has the same budget, campaign type, and your other ad settings. It’s generally what you first set up when you advertise, and it helps you organize your different paid advertising efforts. You can run multiple campaigns at any time from your Google account.

Ad groups – An ad group is your set of keywords, budgets, and targeting methods for a particular objective, within the same campaign. For example, if you are running an ad campaign for a shoe sale, you could set up ad groups to target online sales, women’s shoes, and men’s shoes. You can have multiple ads in each ad group.

Keywords – Keywords are very important in your Google Ads. They are the words or word phrases you choose for your ads and will help to determine where and when your ad will appear. When choosing your keywords, think like your customer and what they would be searching for when they want your product, service, or offer. Though you can include as many as you like, I suggest a maximum of twenty keywords.

Quality Score – A quality score is the measurement from Google based on the relevancy of your ad headline, description, keywords, and destination URL to your potential customer seeing your ad. A higher Quality Score can get you better ad placement and lower costs.

Impressions – An impression measures how many times your ad is shown.

Ad Rank – Your Ad Rank is the value that’s used to determine where your ad shows up on a page. It’s based on your Quality Score and your bid amount.

Mobile ad – Mobile ads are what your mobile searchers see on their devices. Google AdWords has WAP mobile ads and “ads for high-end mobile devices”.

Ad extensions – Ad extensions are extra information about your business, such as your local address, phone number, and even coupons or other websites. They’re what
shows up in blue below your ad descriptions.

Call to Action (CTA) – A CTA is the action you want your searcher to take. Good CTAs in your ads are short, action-oriented words such as “Buy”, “Get”, “Act Now”, etc.

Click Through Rate (CTR) – Your CTR is an important metric in your account settings. It measures how many people who have seen your ad click through to your link destination.

Optimization – Optimization in Google AdWords is like optimization elsewhere in marketing. It means making the changes in your ad that get you higher results for your objectives.

A/B Testing or Split Testing – Split testing includes A/B and multivariate testing. It’s a method of controlled marketing experiments with the goal being to improve your objective results (such as higher CTR’s, increased conversion, or even better Ad Ranking).

Bid Strategy – Your bid strategy is basically how you set your bid type to pay for viewer interaction with your ads.

Daily budget – Your daily budget is what you’re willing to spend per day per ad. Your daily cost is based on a daily average per month, so don’t be alarmed if yours varies from
day to day.

CPC – Cost-Per-Click is the most common bid type on Google AdWords. It means you pay every time a person clicks on your ad. You set your “maximum CPC” in the bidding process, which means that dollar amount is the most you’ll pay for a click on your ad. Also referred to as PPC.

CPM – Cost-per-thousand impressions is a bidding method that bases your costs on how often your ads are shown (impressions).

Conversions – An action that’s counted when someone interacts with your ad or free product listing (for example, clicks a text ad or views a video ad) and then takes an action
that you’ve defined as valuable to your business, such as an online purchase or a call to your business from a mobile phone.
Conversions are measured with conversion tracking. You can use different tracking processes to measure conversions depending on the action someone takes when interacting with your ad or free listing. Conversions can be tracked across different surfaces (such as mobile or desktop) and may include modeled conversions. Modeled conversions use data that does not identify individual users to estimate conversions that Google cannot observe directly.


We hope these FAQs helped you out! Not seeing the question you were looking for? Contact us now!

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