All Posts, Blog, Clients, Marketing
A little while back, we sat down with Jeff Bryant, who owns Jeff Bryant Painting in Caledonia and has been a Lifedge client for about two years, and asked him a simple question. What’s different now versus before he started working with us? We ask that question...
All Posts, Blog, Company Culture, Marketing
I want to tell you about a boy who taught me marketing lessons on the Camino de Santiago. Two weeks ago I was walking a seventeen-mile day through the vineyards and mountains of northern Spain with my brothers-in-law and one of my closest friends from Costa Rica. It...
Blog, Company Culture, Marketing
Two weeks ago I walked a portion of the Camino de Santiago through northern Spain with my brothers-in-law and my closest friend from Costa Rica. Nine days. Vineyards. Mountain terrain. Ninety-five degrees on the hottest afternoons. One day I covered close to eighteen...
All Posts, Blog, Clients, Web Development
This week I had two conversations that made me think harder about pricing transparency than I have in years. Both were with clients I respect. These clients are both smart, principled business owners who told me, in different ways, that they were not going to show...
Blog, Clients, Web Optimization
Every business owner I talk to wants the same thing. More customers. The instinct is almost always the same too. Run more ads. Try a new platform. Hire a new agency. Build a new funnel. Chase more leads. But after fifteen years of doing this work, I have noticed...
Blog, Marketing, Web Optimization
Imagine you are hosting a dinner party. A close friend walks in, and you greet them with a hug and an inside joke. Your boss arrives next, and you shake their hand and offer them a drink. Then your kid’s teacher shows up, and you make introductions, mention how the...
