Blog, Company Culture, Marketing
Two weeks ago I walked a portion of the Camino de Santiago through northern Spain with my brothers-in-law and my closest friend from Costa Rica. Nine days. Vineyards. Mountain terrain. Ninety-five degrees on the hottest afternoons. One day I covered close to eighteen...
All Posts, Blog, Clients, Web Development
This week I had two conversations that made me think harder about pricing transparency than I have in years. Both were with clients I respect. These clients are both smart, principled business owners who told me, in different ways, that they were not going to show...
Blog, Clients, Web Optimization
Every business owner I talk to wants the same thing. More customers. The instinct is almost always the same too. Run more ads. Try a new platform. Hire a new agency. Build a new funnel. Chase more leads. But after fifteen years of doing this work, I have noticed...
Blog, Marketing, Web Optimization
Imagine you are hosting a dinner party. A close friend walks in, and you greet them with a hug and an inside joke. Your boss arrives next, and you shake their hand and offer them a drink. Then your kid’s teacher shows up, and you make introductions, mention how the...
AI, Blog, Web Optimization
A simple moment that reveals a bigger problem I always like to start with a simple illustration. Think about your potential customer sitting at their kitchen table, with their kids running around and one quick problem on their mind. Is it time to change the roof? I...
