5 Benefits of Video Marketing for Your Business

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Wondering about the benefits of video marketing for your business? We’ve made a list of the top 5 benefits, and included a few tips along the way!

The world of digital marketing is more competitive than ever. It’s a lot to keep track of, especially if you’re busy running a company. But the benefits of video marketing far outweigh the hassle – we’ll show you the reasons why below.

5 Benefits of Video Marketing for Your Business

1. Stay ahead of the competition

It’s indisputable that in 2023, video has become a mainstream marketing tool. Businesses that want to grow need to stay on top of current marketing trends in order to keep the attention of their customers.

Your competition will quickly leave you behind if you aren’t making an effort to keep up with the times. Using video in your marketing will ensure you’re on the cutting edge.

Need ideas for videos? This article has a list of different types of videos you can make to engage with your audience.

2. Boost your SEO

One of the less obvious benefits of video marketing is that it will give you a higher SEO ranking. Search engines look for websites that have a variety of quality content, and they favor sites with photos and videos in addition to written content.

Having videos on your website will boost your SEO ranking and drive more traffic to your site.

3. Increase engagement with your brand

As much as we’re all trying to become better readers, the fact is this: most people are more likely to watch a video than to read something. Don’t believe it? Check out this article showing that 72% of consumers prefer videos to text marketing.

Video is also a form of content that is easily shared on social media. So not only are customers more likely to view your content if it’s in video form, but they are also more likely to share it.

With video, you can communicate the same ideas more effectively in a shorter time span. If you create video content for your business that is interesting and helpful to your customers, your social media engagement will go up.

4. Captivate your customers’ attention

Another of the benefits of video marketing for your business is that it captivates your customers’ attention in a big way.

“Show, don’t tell.” Maybe you’ve heard this advice before if you’ve ever done a public presentation or a creative writing project. The point is, in order to be an effective communicator, you need to engage the senses of your audience, not just their minds.

Video marketing engages more of the senses than other kinds of marketing, which makes it more memorable and enjoyable for viewers.

5. Grow your sales

One of the most important benefits of video marking is that it can increase your sales. It’s estimated that people are over 60% more likely to buy a product online after watching a video about it. Why?

Seeing a video about a product or service you’re considering builds your trust in the brand and the product. The more you feel like you understand what you’ll be getting, the more likely you are to purchase.

Video also makes your company more human in the eyes of potential customers. Showing real people from your business in marketing videos will help boost sales by building trust and likability for your brand.