Q4 Marketing Planning Starts in August, Not October: The Six-Week Runway Most Businesses Miss
Every year, right around mid-October, we get a wave of the same phone call from businesses that waited too long to start Q4 marketing planning. It sounds something like this. “Hey, we want to run some holiday ads. Can you put something together this week?”...
Stop Chasing New Customers Until You Fix These Three Quiet Holes in Your Funnel
Every business owner I talk to wants the same thing. More customers. The instinct is almost always the same too. Run more ads. Try a new platform. Hire a new agency. Build a new funnel. Chase more leads. But after fifteen years of doing this work, I have noticed...
5 Reasons Photography Pays Off for Your Business
When business owners think about marketing, photography is often one of the last things on the list. Websites, social media, advertising, and email campaigns tend to get most of the attention. Yet the images used throughout those efforts often determine the first...
If Your Website Speaks to Everyone, It’s Speaking to No One
Imagine you are hosting a dinner party. A close friend walks in, and you greet them with a hug and an inside joke. Your boss arrives next, and you shake their hand and offer them a drink. Then your kid’s teacher shows up, and you make introductions, mention how the...