Stop Chasing New Customers Until You Fix These Three Quiet Holes in Your Funnel
Every business owner I talk to wants the same thing. More customers. The instinct is almost always the same too. Run more ads. Try a new platform. Hire a new agency. Build a new funnel. Chase more leads. But after fifteen years of doing this work, I have noticed...
5 Reasons Photography Pays Off for Your Business
When business owners think about marketing, photography is often one of the last things on the list. Websites, social media, advertising, and email campaigns tend to get most of the attention. Yet the images used throughout those efforts often determine the first...
If Your Website Speaks to Everyone, It’s Speaking to No One
Imagine you are hosting a dinner party. A close friend walks in, and you greet them with a hug and an inside joke. Your boss arrives next, and you shake their hand and offer them a drink. Then your kid’s teacher shows up, and you make introductions, mention how the...
The Night the Underdog Got Called Up — And What 9 Years of Quiet Work Actually Looks Like
A few nights ago, I sat at a round table in a hotel ballroom in Grand Rapids with my wife and my team, looking at a program with five names listed under “Hispanic Business of the Year.” Ours was one of them. This is the story of the work that got us there....