Does design or content come first when developing a website?

While both are crucial elements of a successful website, content should come first. Why? Design is meant to support and enhance content, not the other way around.

Check out our top 5 reasons below!

Top 5 reasons why content comes before design

1. Content shapes design

American architect Louis Sullivan coined the familiar phrase “form follows function.” His idea was that the shape and design of a building should be determined by its function. 

In the same way, the design of a website should directly relate to its content. In fact, the purpose of design is to enhance and support the content. 

When you start with content, you’re building a solid foundation for the rest of your website. The copy informs the design choices, which ensures that the visual elements complement and affirm the message you’re trying to convey. 

Starting with design can lead to forced content that doesn’t flow naturally or serve the user’s needs effectively. 

2. User-friendliness

Remember, the main reasons people are going to visit your website are to get information or do business with you. When you focus on content first, you’re prioritizing the user’s needs! 

This approach helps create a more intuitive and user-friendly experience, as the design will be tailored to present the content in the most accessible way. 

3. Boosts SEO

Search engines prioritize high-quality, relevant content. 

By developing your copy first, you can ensure that your website’s core message and keywords are in place from the start. And, you can be confident that your content is exactly what you want before introducing any design elements. This can lead to better SEO and increased visibility for your website. 

4. Streamlines the development process

When content comes first, designers have a clear roadmap to follow when it’s their time to shine. They can create layouts and design elements that perfectly enhance the content, rather than trying to fit content into pre-existing designs. 

This can save time and reduce the need for major revisions later in the design process.

5. Keeps brand messaging consistent

Starting with content allows you to establish a consistent tone and message across your website. This consistency is important for building both an identity as a brand and trust with your audience. 

Plus, it makes your website smoother for visitors as they navigate!

Does design or content come first at Lifedge?

Here at Lifedge, we always begin with content. Especially when it comes to website development, we understand how crucial it is to tailor your design so that it perfectly enhances the content, not vice-versa. 

Our web development process starts with creating a Brandscript. After that’s been perfected, we develop a mockup site with only copy on it. Once the content is approved for the final time, we start design! 

This process allows our clients to say exactly what they want to say with their websites in an attractive and user-friendly format. 

Are you ready to create an amazing website?

We’re ready to help! When you choose to work with Lifedge, you’re partnering with a team that cares about you and wants to make your vision come to life. 

We know that as a business, your website is one of your most valuable tools for getting leads and growing your client base. That’s why we offer high-quality web development and digital marketing services tailored to your specific goals. 

Are you tired of not getting the results you need from your online presence and marketing efforts? Book a meeting with us today! Let’s talk about your goals and make a game plan for your success online.