All Posts, Marketing, Social Media
Many business owners quietly wonder if social media is still worth the effort. Algorithms change. Trends come and go. And for busy business leaders, posting on social media can feel like just another thing competing for attention. But here’s the truth: social media...
Blog, Marketing, Search Engine Optimization
SEO is Content When we talk about SEO, we talk about content. Do you want to be highlighted in AI Overviews, in ChatGPT, or rank higher in search results? There is only one way to do it. You need to provide content for these search engines to find and understand your...
All Posts, Blog, Christian Camp Marketing, Marketing, Productivity
January is one of the most important months of the year for Christian camps. Not because it’s your busiest season — but because it’s the moment when clarity matters most. Parents are beginning to research their options, youth pastors are planning their...
All Posts, Blog, Marketing, Productivity
January might feel quiet for your small business, but behind that quiet is opportunity. It’s the one month where you can pause long enough to see what’s working, what’s broken, and what needs to change before the year gets busy again. After working closely with...
All Posts, Marketing, StoryBrand
Last month, I had the chance to attend the Coach Builder Summit in Nashville — and it was more than a conference. It was a reset. Not just professionally, but personally. This event brought together coaches, guides, strategists, and marketers from all over the world,...
All Posts, Blog, Clients, Marketing
Stop Guessing. Start Knowing: How to Track Where Your Customers Are Coming From You’re investing in marketing—radio ads, Google Ads, maybe print campaigns. The phone rings, forms get filled out, but you’re left wondering: Did that radio spot actually work? Are...
