Business blogging is a fantastic way to boost your company’s online presence.
Not only does business blogging show prospective clients that you are an expert in your field, but it also provides free value that attracts new leads to your business.
We’ve gone into detail about the benefits of having a blog on your website here, so now let’s get into the nuts and bolts of business blogging!
What should you blog about, anyway?
As with almost any new skill, the hardest part of business blogging is just getting started. Once you get those first few posts published, you’ll be well on your way to an awesome blog!
Below, we’ve listed the 5 essential blog posts every business should have on their website, along with a few tips for each one.
1. Introduction to your business
This is a perfect first blog post. An introduction to your business should include who you are, what you do, and a little bit about how you stand out in your field.
Make sure to link your products and services as you talk about them – this way, anyone browsing your blog can easily do business with you without searching your entire website.
Remember, the main point of business blogging is to provide value! In every blog post, strive to make the customer’s job easier. This demonstrates that you care about them and you’re a business that will make less work for them, not more.
2. Meet the team
A “Meet the Team” blog post is a great way to add names and faces to your company. When you humanize your business like this, people are more eager to trust you as they relate to you.
This type of blog post is best with pictures! Include a headshot and blurb for each team member, with fun facts and details about how what he or she does keeps the business chugging along.
Tip: Don’t have access to professional headshots of your team members? You can take them yourself! Here’s a video that shows how to take professional-looking headshots with a smartphone camera.
3. Answer the most common customer questions
Whether you create a blog post that looks like an FAQ page or multiple posts focusing on in-depth answers to your most commonly received questions, this category of blog post is a must.
This doesn’t take the place of the designated FAQ page on your website! But, when you put these questions and answers into the blog post format, it’s easier to share on social media and more likely to show up in web searches.
As you keep business blogging and new customer questions come up, you can always use them for blog posts. The more helpful and informative you are, the more people will want to engage with your business.
4. Guide to your most popular products or services
Share about the products and services that your business specializes in. Be sure to explain how the product or service works, who will benefit from it, and how to get it.
Don’t be afraid to spell out what it looks like to do business with your company, either! In fact, you can lean into it and include simple 3-step instructions on how to get the product or service.
You don’t need to hide the fact that you’re trying to sell your products – any prospective customer already knows that. Instead, focus on showing them why they need what you offer and how easy it is to get.
Business blogging is an awesome opportunity to include mixed media, too! Add product photos and videos showing how to use them.
A blog post like this is also a natural way to share customer reviews and testimonials emphasizing how your product or service solved your customer’s problem and helped them overcome obstacles. Doing this affirms to prospective customers that your business helps real people just like them.
Tip: Any time you develop a new product or service, introduce it in a blog post! You can also create regular “Product Spotlight” posts focusing on one product or service at a time.
5. Industry tips and news
When you’re getting started with a business blog, it’s important to demonstrate that you are an expert in your field. A great way to do this is by creating a blog post with tips, how-tos, or news about your industry.
Lifedge, for example, is a digital marketing company, so a good “Industry Tips” blog post for us could be something like, “Why you’re not seeing results from your digital marketing” or “Check out this new digital marketing tool.”
This type of post takes up a large part of business blogging, so you can expect a lot of your future blog posts to cover these subjects!
Make sure to stay sharp when it comes to industry news so the information you share is always helpful and up to date.
Lifedge business blogging
At Lifedge, we understand how much goes into running a business. Whether you have an established online presence or you’re just getting started, we’re here to help you succeed online.
Lifedge offers digital marketing services that include web development, social media management, and business blogging. Need help with your business marketing? Book a meeting with us today.