Customer Testimonials: A Simple, Yet Powerful Way to Boost Your Inbound Marketing ROI
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Customer testimonials are one of your brand’s most powerful tools. In this post, we’ll talk about why and how to use them for your inbound marketing.

Does anything feel better than getting a shining review from a customer? You did an awesome job, made another happy customer, and now you’re being recognized for it online. The hard work paid off!

But before you get too comfortable resting on your laurels, let’s talk about how to put those customer testimonials to work for your business.


Why are customer testimonials so powerful for inbound marketing?


Inbound marketing is all about providing value to your target audience. There are plenty of ways to do this, but they all have three primary goals: to build trust, humanize your brand, and stand out from the competition. Customer testimonials do all three! How?


    • Build trust
      You can say a lot of great things about your own business, but even if they’re all true, it just doesn’t carry much weight with potential customers. Why? Because there’s no proof. Customer testimonials build trust for your brand by proving to your target audience that you do great work.


    • Humanize your brand
      Customer testimonials humanize your brand by showing the real people behind your product or service. This personal element helps your target audience relate to you on a deeper level.


    • Stand out from the competition
      One of the most challenging things to do as a business is to stand out from the competition. People looking online for a specific product or service are flooded with information, so one of the things they’re always looking for is authenticity. Customer reviews help you stand out by showcasing the authentic positive experiences customers have had with your company. 


5 Ways to use customer testimonials in your inbound marketing


Now that we know how important customer testimonials are for the success of a business, how can we use them? Read below for 5 practical ways to use customer reviews in your marketing. 


1. Your website


Make sure your website has plenty of customer testimonials that are easy to see – bonus points if you put some near the product or service they reference.


2. Email marketing


Next time you run an email marketing campaign, showcase some customer testimonials for a personal touch.


3. Social media posts


Customer testimonials make great social media posts! Incorporate some positive reviews into posts about products or services as well.


4. Case studies

Case studies with longer customer testimonials can be really helpful tools for anyone considering your business. Detail what the customer was looking for, any challenges faced, and then how your company solved their problem and created a happy customer. These case studies can be added as a section on your website or used as blog posts.


5. Review platforms


Encourage your customers to leave reviews on platforms like Yelp and Google. If you’re anything like me, the first thing you do when considering a company is look at their Google reviews. Make sure your target audience can find plenty of great reviews on these platforms!

Need more customer testimonials but not sure how to get them? We’ve made a list of ideas for you! Check out our post 6 Ideas for Getting Great Customer Reviews


Lifedge can help you maximize your customer testimonials


Many business owners feel like there’s just not enough of them to go around, especially when it comes to marketing. We get it! Running a business takes a huge amount of time and focus, and sometimes you need to take some things off your plate. 

That’s where we come in – at Lifedge, we offer inbound marketing that helps you succeed online. We’ll help you take those awesome customer reviews you’ve gotten and turn them into profit for your business. 

This way, you get to focus on what you do best – running your business. Book a meeting with us today to get started!

About the Author

Oscar Quesada

Oscar Quesada


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