It takes time, effort, and money to generate leads for your business. Investing in leads is inevitable for most businesses. So why not make the most of it? Here’s a tip: fewer, high-quality leads are worth more than lots of low-quality leads. With that in mind, here are some ideas for how to generate high-quality leads for your business.
What are high-quality leads?
High-quality leads are prospective customers who have a high likelihood of converting, or turning into sales.
Having a lot of leads sounds exciting. But having a handful of leads who are likely to purchase your product or service is what will actually affect your bottom line (for the better).
How to generate high-quality leads
Here are a few important ways to help you generate high-quality leads.
Create buyer personas
A buyer persona is a way of defining your ideal customer. In order to target high-quality leads, it’s important to define the ideal person who would benefit from what you have to offer. Most businesses create a few buyer personas.
Here are some basic questions to ask when defining your ideal buyer:
- What is his/her job? Education?
- Gender and age?
- What social media channels does he/she use?
- How would he/she describe a typical day?
- What is the best way to contact him/her?
- What is this person’s main objective?
For a full list of questions to ask and a sample buyer persona, check out this post.
Find your niche
Before marketing what you offer, you need to narrow down exactly what it is that you offer. Having a broad scope of products or services might attract a lot of low-quality leads. However, as we discussed, low-quality leads don’t necessarily turn into sales.
You don’t have to do it all. Narrow your niche and become an expert in your field. Don’t be afraid to say no to jobs that you could do, but don’t actually fit into your business model. Niche down and do what you do well.
Narrow down your keywords
As you focus on a specific niche within your field, narrow down your keywords to reflect this. Don’t try to rank for everything. Again, decide what you do, and produce a lot of excellent, helpful content in that specific area.
Sites that don’t get a lot of traffic should focus on 8-10 keywords at most.
Choose the right social media platforms for your business
Trying to keep up with Facebook, Instagram, Twitter, YouTube, TikTok, LinkedIn, and Pinterest is not only downright overwhelming, but it’s probably not even all that helpful.
Once you really define your niche, you’ll realize the majority of your customers really only spend their time on a few of these platforms.
If your customers aren’t spending their precious hours on some of these platforms, why should you?
Think about the nature of your business as well as your customers’ habits. Look at your competitors. Which channels are they using? Which ones are bringing the most success?
Then, narrow it down. Start with one or two social media platforms and create excellent, helpful content. Later, you can always expand and grow.
Offer free samples that target your ideal audience
One of the very best ways to generate high-quality leads is through a lead generator (or lead magnet).
A lead generator is a free resource that you can offer your customers in exchange for their contact information – usually an email address. (Read this post to find out why it’s so important to collect email addresses!)
You’ll want to create a lead generator that targets your ideal audience. Think about your current customers. What questions do they have? What attracted them to your business in the first place? Think about what free information, products, or discounts you could offer in order to grow your relationships with the potential customers you want to help.
Here are some ideas for easy-to-create lead generators that will get your ideal customers’ attention.
Segment your email marketing campaigns
As you grow your business through email marketing, you’ll benefit from segmenting your email marketing campaigns.
Keep track of the ways that customers subscribed to your email list. Then, create segmented lists accordingly. In this way, you can send emails that are specially tailored to your specific lists. You’ll get a higher open rate, more clicks, and less unsubscribes.
We’re here for you
Generating high-quality leads takes time and work. Not sure you have the time to do it all? Lifedge is here to help.
Book a meeting today, and let’s start generating some high-quality leads for your business.