What is a BrandScript? – StoryBrand Series Part 1
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The StoryBrand Transformation

We recently shared with you an example of the StoryBrand transformation that we were able be a part of for East Martin Christian School. The StoryBrand transformation takes your website on a journey to a site that is clear, informational, straightforward, aesthetically pleasing, and most of all, effective! Whether you already have an existing website or you’re just starting out in your business, we want you to be the proud owner of a site that gets results. If you haven’t had a chance to see the StoryBrand transformation, click here

What is StoryBrand?

As promised, we’re going to share with you more about StoryBrand. What is it, anyway? StoryBrand is a marketing framework that helps brands to clarify their message using the power of story. In this blog series, we’re going to dive into different parts of the StoryBrand framework.

Since becoming StoryBrand certified, we’ve had the pleasure of implementing the very effective strategies that are a part of the framework for many of our clients. We’re so excited about the results we’ve seen, and we want to share more with you so that you can experience more success in your digital marketing endeavors, too!

Why StoryBrand?

Everyone wants something. One of the most basic wants of the human race is to survive. When a person hears a message, whether from TV, an email, or on the radio, they filter that message by asking whether or not it will help them survive and succeed in life. If not, it’s just noise.

StoryBrand believes in using clear messaging to communicate what a company provides and how it can help its customers succeed. Under the StoryBrand framework, a business then provides clear instructions so the customer knows exactly what to do next. This includes visible CTAs, such as “Buy now”, or “Contact us today”.

StoryBrand gets rid of much of the noise in marketing and clarifies your messaging so that customers will listen.

We’re going to introduce you to some of the different pieces of the StoryBrand marketing framework. Let’s start by explaining the BrandScript.

What is a BrandScript?

When we take our customers through the StoryBrand transformation, a BrandScript is one of the first things we create. A BrandScript is the foundation for an overall marketing strategy for your business. It’s a story that walks through your customer’s problem and describes how you — as their guide — help them find a solution and experience success. Your customer will go through a character transformation in the process as you help them achieve their goal or need. It’s important to note that the customer should always be portrayed as the hero, while you are merely the guide on the journey.

During the kick-off meeting, we’ll get familiar with the core beliefs and visions of your company so that we can create an accurate, effective BrandScript for you that describes your company perfectly. During the meeting, you can expect questions such as:

  • Who does your customer want to become on the other side of doing business with you?
  • What is tangibly getting in the way of what the customer wants?
  • What are the things that equip you as the most trustworthy [company, organization, etc.] to solve your customer’s problem?
  • What does life look like as a result of using your product or service?

…along with many more! If you don’t know the answers to these questions right away, don’t worry! We’ll help you take a deep dive into the vision of your business so that together we can create clear messaging for your customers and potential customers.

Lots more to come!

A BrandScript is just the beginning of your StoryBrand journey. Join us as we continue our series and introduce the one-liner, lead generators, email campaigns, and more. 

We’re so excited about the success we’ve seen for our customers as we’ve implemented the StoryBrand framework. Are you ready to schedule your kick-off meeting and get started? We want to help you clarify your message and create a plan that will generate more leads and more sales so that you can help more people. Book a meeting today to get started! 

Interested in learning even more about StoryBrand? If you want to learn to implement the marketing framework on your own, consider registering for the StoryBrand marketing workshop. The workshop is packed full of informative sessions and live coaching. These will allow you to create a clear message and marketing plan for your business. Click here to learn more!

Whether you sign up for the workshop or work with Lifedge for your StoryBrand journey, we can’t wait to see you succeed. 

 

Story Brand Certified Online Marketing Guide - Oscar Quesada

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