Why Referrals Aren’t Enough: 3 Reasons to Redesign Your Website
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A common question we hear from clients is, “Why should I redesign my website if my business is referral-based? I don’t need my website to sell.” This is a great question! Are referrals all you need for a successful business? 

In this article, we’ll talk about why referrals alone aren’t enough – you need a quality website, too. Read below to learn the top 3 reasons to redesign your website. You may be surprised how much your online presence matters! 

 

“Are referrals enough for my business to succeed?”

 

If you have a great company and a quality product or service, it’s no surprise that word gets out about you! Previous customers who had a great experience with you are likely to recommend you to their friends and family, which may eventually lead to more sales.

The really great thing about referrals is that customers who share about your business are already a trusted source to the people they’re sharing with. That goes a long way and is one of the reasons why referrals are so helpful. But is it enough for your business to succeed? 

The fact is, referrals don’t automatically turn into sales. If your business has a poor online presence and a sub-par website, referrals aren’t going to go anywhere. 

Don’t lose business because of your website! Read below to learn the top 3 reasons to redesign your website, even if your business is referral-based. 

 

3 reasons to redesign your website

 

To be successful, you don’t just need a website. You need a good website. Why? 

 

1. Your website is the first place that referred leads will go

 

One of the first things someone does when they are deciding whether or not to do business with a company is to look them up online.

Even someone who has been referred to you from a trusted source is likely to search for your business’s website. If your website is confusing, outdated, or flooded with unnecessary information, it’s going to turn people away. That’s why it is so important to make your website high-quality. Your website is your business’s first impression!

The first way your business will benefit from redesigning your website is by starting good SEO (Search Engine Optimization) habits. Poor SEO makes your website difficult to find on search engines like Google, so it’s essential to maintain good SEO practices. Otherwise, a prospective customer might look for your website and not be able to find it.

Making a great website takes a lot more than good SEO, however. When someone goes to your website, they are probably looking for your address, contact information, pricing, or details regarding your products and services. So, when you redesign your website, you can make this information readily available and easy to find. This will help potential customers to see how simple it is to work with your company. 

Having a current, helpful website with good SEO is essential to turn leads into sales. 

For more information about how to capitalize on referrals, check out this article.

 

2. Your website turns leads into sales

 

The second reason to redesign your website is that your website turns leads into sales. How? A good website will make it very easy for the customer to get the product. 

A referral in itself is not a sale until the person has actually decided to do business with you. Your website should provide a clear path forward for this. This is often referred to as a “call to action.” 

While it may look a little different depending on what products or services your business offers, the “call to action” should be plainly displayed on every page of your website. It can be anything from a “buy now” button to a “contact us today” form. Whatever it looks like for your business, this part of the website is essential for turning leads into sales. 

 

3. Your website is a reflection of who you are as a company

 

The third reason to redesign your website is that your website is a reflection of who you are as a company. You might be warm and friendly, but if your website is unwelcoming and difficult to navigate, how will anyone know? 

Take an honest look at your current website – what does it communicate about your business? Does it say, “hard to work with,” or, “no attention to detail?” Even if the text on your site says that you are customer-focused, a clunky and confusing website speaks louder than words. 

Making a quality website that is easy to navigate is a powerful way to show courtesy to your customers and visitors. Does your company excel at customer service? That’s awesome! Demonstrate your care by creating a user-friendly website. People will notice. 

 

Does your website need work? Lifedge can help.

 

We understand what it’s like to feel overwhelmed about your website. Keeping up with SEO, blog posts, product images, and everything else that comes with a great website can feel like a full-time job in itself. 

Here at Lifedge, we have friendly professionals who specialize in website development. We’ll help you redesign your website to make your business the best it can be. Book a meeting with us today to get started!

If you’re not sure if you can redesign your website on your own, our article can help: “Do I really need a professional or an agency to create my website?”

About the Author

Sarah Harder

Sarah Harder

Sarah is one of the copywriters at Lifedge. She lives in Chicago with her husband and daughter and enjoys writing about all things marketing, trying new recipes, and raising her backyard chickens.

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