Have you ever wondered how many lead magnets you should have for your business? Is one enough? Is more better? How many is just right? In this post, we’ll look at how many lead magnets are best as well as some different ideas for how you can reach your target audience.
What is a lead magnet?
A lead magnet is a valuable piece of information or an offer that you can give to your website visitors and potential customers for free. A lead magnet can come in many forms, such as a PDF, template, eBook, giveaway, or coupon (just to name a few ideas). Usually, an email address is given in exchange for the lead magnet.
A lead magnet (or lead generator) gives value to your potential customers right away. It helps them to remember you and also allows you to stay connected with them through email or other avenues.
How many lead magnets should I have?
A lead magnet is an incredibly valuable asset to a business, and you don’t have to (nor should you) limit yourself to just one. In fact, experts say that businesses should offer up to 15 lead magnets or more for maximum results.
Why should I have more than one lead magnet?
Here are a few reasons why having more than one lead magnet can be helpful for your business:
Connect with different types of customers
Remember that all of your customers are unique and different. They don’t all have the exact same needs. Creating multiple lead generators that highlight each aspect of your business allows you to cater to the full spectrum of customers that you serve.
Helps you to segment customers for future marketing
Because different customers have unique needs and wants, you can best serve them by providing marketing materials that are specific to them. When you have different lead generators, you can segment your customers based on which lead magnets they download and then provide better marketing to them in the future.
Appeals to different types of learners
Remember that lead magnets can come in a variety of forms, from PDFs to lists to audio files to videos and more. While some web visitors may be excited to sit down and read your PDF or eBook, others would much rather download an audio file. Having multiple lead magnets is a good way to appeal to a variety of consumers.
Allows you to promote different products
This goes right along with our first point. Most businesses provide multiple products or services, and every client won’t be interested in every option. Creating multiple lead magnets highlights the different options you offer and shows customers the different ways that you can make their lives better.
Lead magnet ideas
Now that you know the many benefits of having multiple lead magnets, let’s look at some of the different options for lead magnets that you could create.
- Free trial
- Audio download
- Resource list
- Planner or organizer
- Recipe book
How to offer your lead magnet
Now that you’ve created some valuable material to give to your customers, make sure that they can find it! Position your main lead magnet on the homepage of your website, and add other lead magnets where they make sense. Make your title catchy and make it obvious who the lead magnet is for. (For example, “5 Easy & Delicious Dinner Ideas for Vegetarians”).
Then, make sure to ask for an email address in exchange for your lead magnet so that you can continue the relationship through email campaigns.
Need help generating leads?
We know that the process of generating high-quality leads and creating valuable marketing materials can be time-consuming and even confusing. We love using the StoryBrand sales funnel to guide leads from curiosity to commitment. And guess what? It works!