What is Keyword Research?
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Improve Your SEO with Keyword Research!

Keyword research is a practice that allows you to find popular phrases and terms that users enter into search engines when they are looking for information, products, or services. If you want to be noticed online, you’ll want to do everything you can to rank highly in search engine results. Keyword research is a very important aspect of ranking. Using it to improve your SEO (search engine optimization) will greatly enhance your visibility when done correctly. In this post, we’re going to talk about more of the basics of keyword research. Don’t miss our coming post, where we’ll dive into the how-tos.

What is a keyword?

A keyword is a word or phrase that users type when doing an internet search through a search engine. As content creators, we understand that it’s very important to capitalize on these keyword opportunities. We do this by adding keywords to our content. Keywords increase your chances to appear in search results, and help search engines understand what your content is all about.

Are keywords important?

Yes! They are very important for SEO. Search engines work by matching user searches with web pages they’ve previously indexed. When a search engine crawler visits your website, it extracts information to add to its index. Part of this extracted information are the keywords associated with your site. Later, this information is used to “match” your site to a user’s search.

It’s very important that your site is connected with the right keywords. If not, you (sadly) don’t have a chance of appearing on the first couple of pages of the search engine results. Therefore, it’s vital to spend the time to choose the best keywords.

A keyword can be a single word, such as “blogging” or “travel”, or multiple words, like “how to lay tile” or “coffee shops in Dallas”. Search engines work to find the best sites associated with the keywords used in the search.

What is keyword research?

Keyword research is the process of finding out which words or phrases are most commonly typed into a search engine. Knowing these exact search terms allows you to provide the reader with content that suits their interest. Keyword research helps ensure that you optimize for the words and phrases that people are actually searching.

Don’t miss our next post!

Next time, we are going to dive further into the depths of keyword research. We’ll discuss short-tail and long-tail keywords, and some practical ways to research the best ways to optimize your site with keywords and rank higher in search engine results. 

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Here at Lifedge, we thrive on helping YOU succeed. We want to help you create an excellent digital presence that gets you more leads, more traffic, and more revenue. Check out all of our digital marketing services at Lifedge.online. We’d love to hear from you!

About the Author

Oscar Quesada

Oscar Quesada


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